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Marketing management / Harper W. Boyd, Jr. [and] William F. Massy.
Lippincott Library HF5415.13 .B669
Mixed Availability
- Format:
- Book
- Author/Creator:
- Boyd, Harper W.
- Massy, William F., author.
- Series:
- Harbrace series in business and economics
- Harbrace series in business and economics.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 618 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Harcourt Brace Jovanovich, [1972]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0155551124
- OCLC:
- 341113
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