Cultural tourism / Hilary du Cros and Bob McKercher.

Format:

Book

Author/Creator:

Du Cros, Hilary, author.

McKercher, Bob, author.

Contributor:

George Clapp Vaillant Book Fund.

Language:

English

Subjects (All):

Heritage tourism.

Physical Description:

xiii, 269 pages ; 25 cm

Edition:

Second edition.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2015.

Summary:

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: new sections on tangible and intangible cultural heritage and world heritage sites. expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences, new case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products. Book jacket.

Contents:

Part A Setting the context 1

Chapter 1 Introduction: defining cultural tourism 3

What is cultural tourism? 4

Chapter 2 Challenges in achieving sustainable cultural tourism 13

Introduction 13

The challenge of triple bottom line sustainability 14

Parallel evolution of tourism and cultural management 16

Collaborators or competitors? 16

Relationships between tourism and cultural management 18

The consequences 25

Chapter 3 Issues, benefits, risks and costs 27

Introduction 27

Community 27

Cultural tourism and enhanced quality of life 29

Costs associated with cultural tourism 36

Optimizing benefits and minimizing impacts? 45

Part B Cultural assets 47

Chapter 4 Cultural heritage management principles and practice (with special reference to World Heritage) 49

Introduction 49

Cultural heritage management 49

Management challenges 60

World Heritage 61

Conclusion 64

Chapter 5 Tangible cultural heritage 66

Introduction 66

Conventions, codes, charters, and declarations 66

A four stage planning process 70

Chapter 6 Intangible cultural heritage and creative arts 81

Introduction 81

Conventions, codes, charters, and declarations 81

A three stage approach to safeguarding intangible cultural heritage 83

Contemporary culture and the advent of creative tourism 97

Part C Tourism, the tourist, and stakeholders 103

Chapter 7 How tourism works 103

Introduction 105

The nature of tourism 105

Conclusion 118

Chapter 8 The cultural tourism market; a cultural tourism typology 120

Introduction 120

Cultural tourists 120

Segmenting the cultural tourism market 122

A cultural tourist typology; centrality of motive and depth of experience 122

Implications for cultural tourism 132

A few words of caution about numbers that appear too good in be true 133

Chapter 9 Tourist attractions system, markers, and gatekeepers 135

Introduction 135

Tourist attraction systems 135

Markers 136

Gatekeepers and knowledge brokers 138

Effect of multiple gatekeepers on the message passed to the tourist 149

Part D Products 151

Chapter 10 Cultural tourism products 153

Introduction 153

Cultural assets as tourism products 154

Products as attractions 158

Strangeness vs. familiarity, the environmental bubble, and the necessity of standardizing and commodifying products 164

Conclusion 168

Chapter 11 Assessing product potential 169

Introduction 169

Considering the wider context 169

Understanding the asset in its setting 171

Asset specific considerations: place and cultural spaces 174

Stakeholder and consultation issues 176

People, skills and financial resources 178

Conclusion 178

Chapter 12 Market Appeal/Robusticity Matrix: a site specific auditing tool 181

Introduction 181

The Market Appeal/Robusticity Matrix 181

Operationalization: a two step process 188

Conclusion: a precursor to site and experience management 192

Part E Operationalization 195

Chapter 13 Framework for understanding what is necessary for a successful attraction 197

Introduction 197

Success factors 197

Development options 201

Creating memorable experiences 208

Chapter 14 Applying planning and management frameworks 213

Introduction 213

Planning 214

Situation analysis 216

Establishment of an overall mission or vision and goal getting 217

Creation of action plans 218

Marketing 218

Evaluation and feedback mechanisms 222

Chapter 15 Experience creation 223

Introduction 223

Tactics to create peak experiences 223

Interpreting the values of the asset 230

Effective ways of conveying messages 231

Epilogue 238

Improvements needed 238

Challenges still remain 238

Some general observations 239

A few possible research areas 239.

Notes:

Bob McKercher is the first author listed on the title page of the previous edition.

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.

ISBN:

9780415833967

0415833965

9780415833974

0415833973

OCLC:

900178642

Publisher Number:

99961435460

40024466795