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For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it / Mark Pendergrast.
Lippincott Library HD9349.S634 C674 2013
By Request
- Format:
- Book
- Author/Creator:
- Pendergrast, Mark.
- Language:
- English
- Subjects (All):
- Coca-Cola Company--History.
- Coca-Cola Company.
- Soft drink industry--United States--History.
- Soft drink industry.
- History.
- United States.
- Physical Description:
- ix, 523 pages ; 24 cm
- Edition:
- Third Edition: Revised and Expanded.
- Place of Publication:
- New York : Basic Books, [2013]
- Summary:
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism, Coca-Cola's dramatic history unfolds as the ultimate business saga.
- Contents:
- Preface
- Prologue: a parable (January 1, 1985)
- In the beginning (1886-1899)
- Time capsule : the golden age of quackery
- What Sigmund Freud, Pope Leo, and John Pemberton had in common
- The tangled chain of title
- Asa Candler : his triumphs and headaches
- Bottle it : the world's stupidest, smartest contract
- Heretics and true believers (1900-1922)
- Success under siege
- Dr. Wiley Weighs in
- The sinister syndicate
- Coca-Cola's civil war
- The golden age (1923-1949)
- Robert W. Woodruff : the boss takes the helm
- A euphoric depression and Pepsi's push
- The $4,000 bottle : Coca-Cola goes to war
- Coca-Cola über alles
- Trouble in the Promised Land (1950-1979)
- Coca-colonization and the communists
- Breaking the commandments
- Paul Austin's turbulent sixites
- Big Red's uneasy slumber
- The Goizueta go-go era (1980-1997)
- Roberto Goizueta's bottom line
- The marketing blunder of the century
- The big red machine
- Global fizz
- Quenching all thirsts (1997-2012)
- Ivester inherits a world of trouble
- Daft dilemmas
- Turnaround
- Surging ahead
- World without end?
- Appendix 1: The sacred formula
- Appendix 2: Coca-Cola magic : thirty business lessons
- Note on sources
- Acknowledgments
- Index.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0465029175
- 9780465029174
- 9780786723324
- 0786723327
- OCLC:
- 808413532
- Publisher Number:
- 99961266883
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