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Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.
Lippincott Library HD9349.S634 C6323 2015
Available
- Format:
- Book
- Author/Creator:
- Elmore, Bartow J., author.
- Language:
- English
- Subjects (All):
- United States.
- Coca-Cola Company.
- Soft drink industry--United States.
- Soft drink industry.
- Sustainable development.
- Social responsibility of business.
- Physical Description:
- 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York : W.W. Norton & Company, [2015]
- Language Note:
- Text in English.
- Summary:
- Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
- Contents:
- Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs
- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos
- Epilogue. Sustaining Coke's future?
- Notes:
- Includes bibliographical references (pages [371]-394) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.
- ISBN:
- 0393241122
- 9780393241129
- OCLC:
- 881418224
- Publisher Number:
- 99961213632
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