1 option
The spenders.
LIBRA 330.313 B7772
Available from offsite location
- Format:
- Book
- Author/Creator:
- Britt, Steuart Henderson, 1907-1979
- Series:
- McGraw-Hill series in marketing and advertising
- McGraw-Hill series in marketing and advertising.
- Language:
- English
- Subjects (All):
- Consumers--United States.
- Consumers.
- United States.
- Advertising--Psychological aspects.
- Advertising.
- Marketing research.
- Physical Description:
- 293 pages ; 22 cm.
- Place of Publication:
- New York : McGraw-Hill, 1960.
- Notes:
- Includes bibliography.
- OCLC:
- 175117
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