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Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.
Lippincott Library HD9349.S634 C533 1995
By Request
- Format:
- Book
- Author/Creator:
- Allen, Frederick, 1948-
- Language:
- English
- Subjects (All):
- Coca-Cola Company--History.
- Coca-Cola Company.
- Soft drinks--Marketing.
- Soft drinks.
- History.
- Genre:
- History.
- Physical Description:
- xii, 500 pages, 32 unnumbered pages of plates : illustrations ; 25 cm
- Place of Publication:
- New York, NY : HarperBusiness, [1995]
- Summary:
- Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos.
- Notes:
- Includes bibliographical references (pages 473-476) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.
- ISBN:
- 0887307515
- 9780887307515
- OCLC:
- 33140075
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