I'd like the world to buy a coke : the life and leadership of Roberto Goizueta / David Greising.

Format:

Book

Author/Creator:

Greising, David, 1960-

Contributor:

John Lammey Stewart Memorial Library Fund.

Language:

English

Subjects (All):

Goizueta, Roberto, 1931-1997.

Goizueta, Roberto.

Chief executive officers--United States--Biography.

Chief executive officers.

United States.

Coca-Cola Company.

Soft drink industry--United States.

Soft drink industry.

Businessmen--Cuba--Biography.

Businessmen--United States--Biography.

Local Subjects:

Goizueta, Roberto.

Businessmen--Cuba--Biography.

Businessmen--United States--Biography.

Genre:

Biographies.

Physical Description:

xviii, 334 pages : illustrations ; 24 cm

Other Title:

I would like the world to buy a coke

Place of Publication:

New York : Wiley, [1998]

Summary:

A biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 shares of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.

Contents:

ch. 1. Cuba, Castro, and Coke

ch. 2. Flight to the top

ch. 3. "The Spanish inquisition"

ch. 4. Break from the past: diet Coke and Columbia Pictures

ch. 5. "Give me back my Coke!"

ch. 6. Changing the script: the bottler spinoff and escape from Hollywood

ch. 7. Coca-colonization

ch. 8. "Always" a great shootout

ch. 9. Big brand machine

ch. 10. Games Roberto played

ch. 11. "It's Coca-Cola heaven."

Notes:

Includes bibliographical references (pages 305-321) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.

Other Format:

Online version: Greising, David, 1960- I'd like the world to buy a coke.

ISBN:

0471194085

9780471194088

0471345946

9780471345947

OCLC:

37975493

Online:

Contributor biographical information

Publisher description