The essence of capitalism : the origins of our future / Humphrey McQueen.

Format:

Book

Author/Creator:

McQueen, Humphrey, 1942-

Contributor:

John Lammey Stewart Memorial Library Fund.

Language:

English

Subjects (All):

Coca-Cola Company--History.

Coca-Cola Company.

International business enterprises--Case studies.

International business enterprises.

History.

Genre:

Case studies.

History.

Physical Description:

xiii, 401 pages ; 23 cm

Place of Publication:

Montreal ; New York : Black Rose Books, [2003]

Summary:

The author presents the Coca-Cola Corporation as a paradigm of the modern market economy. He shows how the corporation brilliantly adapted itself to the changing social and economic conditions of the U.S. and how it used its powers to influence the world around it.

Contents:

Visible hands

Values in motion

To the power of one

Sale of the century

Out of control

Second nature.

Introduction: The Origins of Our Future

Visible Hands

The Nation-Market-State

A Law Unto Themselves

Hands-On

Values in Motion

Cash Flows

A Capital Idea

To the Power of One

In Rockefeller We Trust

What Challenge?

Sale of the Century

The Force of the Market

Adtopia

Drinking the Label

I'd Like to Buy the World

Out of Control

Look! No Hands!

Time Conquers Space

Second Nature

The Company Needs You

I'll Never Go Thirsty Again

Bitter Sweet

Sweet Reason

Juggernaut

Afterword: Killing Time.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.

Other Format:

Online version: McQueen, Humphrey, 1942- Essence of capitalism.

ISBN:

1551642204

9781551642208

1551642212

9781551642215

OCLC:

50755962