Transforming type : new directions in kinetic typography / Barbara Brownie.

Format:

Book

Author/Creator:

Brownie, Barbara, author.

Language:

English

Subjects (All):

Graphic design (Typography).

Kinetic art.

Credit titles (Motion pictures, television, etc.).

Logos (Symbols).

Physical Description:

xiv, 112 pages ; 25 cm

Place of Publication:

London, UK ; New York, NY : Bloomsbury, 2015.

Summary:

"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"-- Provided by publisher.

Contents:

Part 1: Mapping the Field: Categories of Kineticism

Chapter 1: What is Kineticism?

Chapter 2: Global v. Local Events

Chapter 3: Local Kineticism and Fluctuating Identity

Part 2: Issues in Transforming Typography

Chapter 4: Illusory Space: The Page and Screen as a Virtual Environment

Chapter 5: Legibility and Asemisis in Fluid Typography

Chapter 6: Reactive and Generative Behaviors

Part 3: Case Studies

Chapter 7: Fluid Branding: Channel 4 and its imitators

Chapter 8: Telling Titles: The credit sequences of Kyle Cooper and his peers

Chapter 9: Kinetic Poetry

Conclusion

Appendix: Categories of Temporal Typography.

Notes:

Includes bibliographical references and index.

ISBN:

9780857857675

0857857673

9780857856333

0857856332

OCLC:

885377980