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Cases in marketing; an administrative approach / Harry A. Lipson [and] John R. Darling.
LIBRA HF5415 .L5188
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lipson, Harry A. (Harry Aaron), 1919-2006.
- Darling, John R., author.
- Series:
- Wiley marketing series
- The Wiley marketing series.
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- xi, 250 pages ; 23 cm.
- Place of Publication:
- New York : Wiley, [1971]
- ISBN:
- 0471540986
- OCLC:
- 154843
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