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Insights into consumer behavior / edited by Johan Arndt.
LIBRA HF5415.2 .A7
Available from offsite location
- Format:
- Book
- Conference/Event
- Author/Creator:
- Arndt, Johan.
- Language:
- English
- Subjects (All):
- Marketing research--Addresses, essays, lectures.
- Marketing research.
- Consumers--Addresses, essays, lectures.
- Consumers.
- Physical Description:
- ix, 223 p. illus. 22 cm.
- Place of Publication:
- Boston, Allyn and Bacon, [1968].
- Notes:
- Includes bibliographical references.
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