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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein.
- Format:
- Book
- Author/Creator:
- Einstein, Mara.
- Language:
- English
- Subjects (All):
- Social responsibility of business--United States.
- Social responsibility of business.
- Consumer behavior--Moral and ethical aspects.
- Consumer behavior.
- United States.
- Consumer behavior--Moral and ethical aspects--United States.
- Physical Description:
- 1 online resource (xvii, 222 pages.)
- Place of Publication:
- Berkeley : University of California Press, [2012]
- System Details:
- text file
- Contents:
- Value brands
- they ain't what they used to be
- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring
- The birth of the uber charity and the rise of charitainment
- The consequences of co-opting compassion
- Shopping is not philanthropy. Period
- Can companies make a difference?
- We are not consumers.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Elizabeth Kelsey Memorial Fund.
- ISBN:
- 0520951638
- 9780520951631
- Publisher Number:
- 99960968113
- Access Restriction:
- Restricted for use by site license.
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