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Evaluating product management coordination, a case study of the application of objective testing procedures to the analysis of the effectiveness with which the product and personal selling functions are coordinated in a firm utilizing the produce management concept of organization.
LIBRA Thesis 385 S617
Available from offsite location
LIBRA 378.748 POA1964.41
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Sobell, Mark Leslie.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- v, 42 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1964.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1964.
- Includes bibliography.
- OCLC:
- 244975981
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