Political marketing in the United States / edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove.

Format:

Book

Contributor:

Lees-Marshment, Jennifer.

Conley, Brian.

Cosgrove, Kenneth.

Language:

English

Subjects (All):

Marketing--Political aspects--United States.

Marketing.

Communication in politics--United States.

Communication in politics.

United States.

Public relations and politics.

Physical Description:

xvii, 312 pages : illustrations ; 23 cm

Place of Publication:

New York : Routledge, 2014.

Summary:

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"-- Provided by publisher.

Contents:

1 Marketing US Politics / Jennifer Lees-Marshment Lees-Marshment, Jennifer, Brian M. Conley Conley, Brian M., Kenneth Cosgrove Cosgrove, Kenneth 1

2 The Emergence of Voter Targeting: Learning to Send the Right Message to the Right Voters / Michael John Burton Burton, Michael John, Tasha Miracle Miracle, Tasha 26

3 Database Political Marketing in Campaigning and Government / Lisa Spiller Spiller, Lisa, Jeff Bergner Bergner, Jeff 44

4 Boutique Populism: The Emergence of the Tea Party Movement in the Age of Digital Politics / André Turcotte Turcotte, André, Vincent Raynauld Raynauld, Vincent 61

5 Primary Elections and US Political Marketing / Neil Bendle Bendle, Neil, Mihaela-Alina Nastasoiu Nastasoiu, Mihaela-Alina 85

6 Branding the Tea Party: Political Marketing and an American Social Movement / William J. Miller Miller, William J. 112

7 Access Hollywood: Celebrity Endorsements in American Politics / Alex Marland Marland, Alex, Mireille Lalancette Lalancette, Mireille 130

8 Personal Political Branding at State Level / Kenneth Cosgrove Cosgrove, Kenneth 149

9 Brand Management and Relationship Marketing in Online Environments / Darren G. Lilleker Lilleker, Darren G., Nigel Jackson Jackson, Nigel 165

10 Relationship Marketing in Social Media Practice: Perspectives, Limitations and Potential / Christine B. Williams Williams, Christine B., Girish J. "Jeff" Gulati Gulati, Girish J. "Jeff" 185

11 Mama Grizzlies: Republican Female Candidates and the Political Marketing Dilemma / Robert Busby Busby, Robert 202

12 The Market Research, Testing and Targeting behind American Political Advertising / Travis N. Ridout Ridout, Travis N. 220

13 Crisis-Management, Marketing, and Money in US Campaigns / R. Sam Garrett Garrett, R. Sam 236

14 Communicating Contemporary Leadership in Government: Barack Obama / Edward Elder Elder, Edward 253

15 Does Obama Care? Assessing the Delivery of Health Reform in the United States / Brian M. Conley Conley, Brian M. 272

16 US Political Marketing Trends and Implications / Jennifer Lees-Marshment Lees-Marshment, Jennifer, Brian M. Conley Conley, Brian M., Kenneth Cosgrove Cosgrove, Kenneth 289.

ISBN:

9780415632850

0415632854

9780415632867

0415632862

OCLC:

866614672