1 option
Writing for museums / Margot Wallace.
Penn Museum Library AM125 .W35 2014
Available
- Format:
- Book
- Author/Creator:
- Wallace, Margot A., 1941-
- Language:
- English
- Subjects (All):
- Communication in museums.
- Museums--Social aspects.
- Museums.
- Museums--Educational aspects.
- Museums--Public relations.
- Museum visitors.
- Authorship.
- Narration (Rhetoric).
- Museum techniques.
- Physical Description:
- xii, 246 pages : illustrations ; 23 cm
- Place of Publication:
- Lanham : Rowman & Littlefield, 2014.
- Summary:
- "Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. Your story is told everywhere, and with each narration it reinforces your brand; hopefully every single word reflects your brand. If you ever wished for a good writer, right on staff, ready to take on project, major or routine, here's the help you're looking for. Writing for Museums will help all staff who write better--and result in clearer communication with and education for--all your visitors"--Provided by publisher.
- Contents:
- Audio tours
- Blogs
- Brochures
- Education
- Environmental graphics
- Exhibition videos
- Guided tours
- Lectures
- Magazines
- Newsletters
- Pinterest, Twitter, and social media strategies
- Public relations
- Solicitation letter
- Store
- Survey questionnaires
- Volunteers
- Website
- YouTube
- Writing tips.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.
- ISBN:
- 1442227648
- 9781442227637
- 144222763X
- 9781442227644
- OCLC:
- 881208554
- Publisher Number:
- 99960743391
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.