Smoke gets in your eyes : branding, and design in cigarette packaging / Michael Thibodeau & Jana Martin.

Format:

Book

Author/Creator:

Thibodeau, Michael.

Contributor:

Martin, Jana.

Language:

English

Subjects (All):

Cigarettes--Packaging.

Cigarettes.

Branding (Marketing).

Packaging.

Physical Description:

143 pages : color illustrations ; 26 cm

Place of Publication:

New York : Abbeville Press, 2000.

Summary:

"For more than a hundred years, the cigarette industry has hired some of the world's cleverest designers to make smoking appeal to as many different types of men and women in as many different cultures as possible." "The introduction traces the interwoven history of cigarettes and their packaging, from the earliest hand-rolled smokes preferred by soldiers, sailors, and bohemians to the latest trendy pack adopted by the young and terminally hip. History in the larger sense intersects in unexpected ways, with brands posi tioned to help win wars, glorify local dictators, and immortalize the masses. Thematic chapters ranging from Orientalism to Snob Appeal to Cigarette Indians survey the different categories of designs favored over the years as well as chronicling not only such famous campaigns as the Marlboro Man and Joe Camel but also such lesser-known oddities as Fems, Fez, and Wooden-Kimona Nails."--BOOK JACKET.

Contents:

Orientalism

The Lure of the Sea

Snob Appeal

Politics and Propaganda

Fast Forward

The Good Life

Straight from Eden

Cigarette Indians

Character Packs

Wish You Were Here

Superlatives

The Anti-Packs.

Notes:

Includes index.

ISBN:

0789206404

9780789206404

OCLC:

44046756