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Studies in readership / a report of an enquiry designed and directed by William A. Belson.
LIBRA PN5118 .B39
Available from offsite location
- Format:
- Book
- Author/Creator:
- Belson, William A.
- Language:
- English
- Subjects (All):
- Readership surveys--Great Britain.
- Readership surveys.
- English newspapers.
- English periodicals.
- Great Britain.
- Physical Description:
- vi, 226 pages : illustrations ; 22 cm
- Place of Publication:
- London : Business Publications, [1962]
- Notes:
- Result of two surveys conducted by the Survey Research Unit of the London School of Economics and Political Science, initiated by the Institute of Practitioners in Advertising and carried out in 1960.
- OCLC:
- 2176172
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