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Attitude measurement for marketing strategies / G. David Hughes.
LIBRA HF5415.3 .H8
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hughes, G. David (George David)
- Language:
- English
- Subjects (All):
- Attitude (Psychology)--Testing.
- Attitude (Psychology).
- Marketing.
- Physical Description:
- xi, 177 pages : illustrations ; 23 cm
- Place of Publication:
- Glenview, Ill. : Scott, Foresman, [1971]
- Notes:
- Bibliography: pages 154-166.
- OCLC:
- 195159
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