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Star power : the impact of branded celebrity / Aaron Barlow, editor.
Van Pelt Library P96.C35 S73 2014 v.1-2
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Celebrities in mass media.
- Fame--Social aspects.
- Fame.
- Branding (Marketing).
- Physical Description:
- 2 volumes ; 25 cm
- Place of Publication:
- Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2014]
- Contents:
- Volume 1. Bringing meaning to media success
- volume 2. The power of media branding.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780313396175
- 0313396175
- OCLC:
- 881385687
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