1 option
The impact of Youtube on U.S. politics / LaChrystal D. Ricke.
Van Pelt Library JA85.2.U6 R54 2014
Available
- Format:
- Book
- Author/Creator:
- Ricke, LaChrystal D., author.
- Language:
- English
- Subjects (All):
- YouTube (Electronic resource).
- Communication in politics--Technological innovations--United States.
- Communication in politics.
- Political campaigns--Technological innovations--United States.
- Political campaigns.
- YouTube (Electronic resource)--Political aspects--United States.
- Social media--Political aspects--United States.
- Social media.
- Internet--Political aspects--United States.
- Internet.
- Internet--Political aspects.
- Social media--Political aspects.
- Political campaigns--Technological innovations.
- Communication in politics--Technological innovations.
- United States.
- Physical Description:
- vii, 209 pages ; 24 cm
- Other Title:
- Impact of Youtube on United States politics
- Place of Publication:
- Lanham, Maryland : Lexington Books, [2014]
- Summary:
- The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. This book specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central Platform for political communication in the United States. LaChrystal D. Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections. Book jacket.
- Contents:
- The participatory Web and Youtube
- Political message development and image control
- Political advertising and fundraising via Youtube
- Youtube and political debates
- Elected officials and Youtube
- The White House Channel : a case study in Youtube communication
- Youtube and deliberative democracy
- Youtube and democratic engagement
- Youtube and politics : the future.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780739183496
- 0739183494
- OCLC:
- 879246627
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.