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The history of marketing science / editors, Russell S. Winer, New York University, USA; Scott A. Neslin, Dartmouth College, USA.
Lippincott Library HF5415.2 .H55 2014
Available
- Format:
- Book
- Series:
- World Scientific--Now Publishers series in business ; 2251-3442 v. 3.
- World scientific-Now publishers series in business, 2251-3442 ; vol. 3
- Language:
- English
- Subjects (All):
- Marketing research--History.
- Marketing research.
- Marketing--Management--History.
- Marketing.
- Marketing--Study and teaching--History.
- Marketing--Management.
- Marketing--Study and teaching.
- History.
- Genre:
- History.
- Physical Description:
- xxv, 502 pages : illustrations ; 23 cm.
- Place of Publication:
- Singapore : World Scientific ; Hanover, MA : now publishers Inc., [2014]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9789814596473
- 9814596477
- 9789814619479
- 9814619477
- OCLC:
- 879983240
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