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Attitude research at sea.
LIBRA 385.015 A276
Available from offsite location
- Format:
- Book
- Author/Creator:
- Adler, Lee, editor.
- Language:
- English
- Subjects (All):
- Marketing research.
- Attitude (Psychology).
- Consumers.
- Physical Description:
- 189 pages : illustrations ; 23 cm
- Place of Publication:
- [Chicago] : American Marketing Association, [1966]
- Notes:
- Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S. S. Ocean Monarch on a cruise to Bermuda during January 1966.
- Bibliographical footnotes.
- OCLC:
- 399637
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