1 option
Marketing definitions, a glossary of marketing terms / Chairman: Ralph S. Alexander.
- Format:
- Book
- Author/Creator:
- American Marketing Association. Committee on Definitions.
- Language:
- English
- Subjects (All):
- Marketing--Terminology.
- Marketing.
- Physical Description:
- 23 pages ; 23 cm
- Place of Publication:
- [Chicago] : [American Marketing Association], [1960]
- OCLC:
- 921867
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.