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Marketing : an introduction / Gary Armstrong, Philip Kotler.
Lippincott Library - Reserve Desk HF5415 .K625 2015
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Armstrong, Gary (Gary M.), author.
- Kotler, Philip, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xxviii, 644 pages ; 28 cm
- Edition:
- Twelfth edition.
- Place of Publication:
- Upper Saddle River, New Jersey : Pearson Education, Inc., [2015]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.
- ISBN:
- 9780133451276
- 0133451275
- OCLC:
- 857356597
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