Public relations and the history of ideas / Simon Moore.

Format:

Book

Author/Creator:

Moore, Simon, 1961- author.

Series:

Routledge new directions in public relations and communication research

Language:

English

Subjects (All):

Public relations--History.

Public relations.

Rhetoric.

History.

Genre:

History.

Physical Description:

x, 145 pages ; 24 cm.

Place of Publication:

Abingdon, Oxon : Routledge, 2014.

Contents:

1 PR and the history of ideas 1

2 Virtuous PR: Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC) 11

3 Noble falsehoods and PR: Plato (c. 428-347 BC), The Republic (first half of fourth century BC) 23

4 The problem of perfection: Abu Nasr al-Farabi (c. 875-c. 950/1 AD), On the Perfect State (c. 950) 34

5 PR and the subjugation of reason: Martin Luther (1483-1546), The Ninety-five Theses (1517) 45

6 Willpower and the expansion of PR: Carl von Clausewitz (1780-1831), On War (1832-35) 57

7 PR, scientific inquiry and Utopian mysticism: Karl Marx (1818-83) and Frederick Engels (1820-95), The Communist Manifesto (1848) 68

8 Proofing against puffing: John Stuart Mill (1806-73), On Liberty (1859) 81

9 Modern campaign management? Mohandas (Mahatma) Ghandi (1869-1948), Autobiography: The Story of my Experiments with Truth (1925-29) 95

10 Accepting and fearing PR: Friedrich von Hayek (1899-1992), The Road to Serfdom (1944) 106

11 PR's choice: creating audiences or discovering individuals: Carl Jung (1875-1961), The Undiscovered Self (1957) 118

12 The future of PR: irrational or rational? Magical or scientific? Individual or collective? 129.

Notes:

Includes bibliographical references and index.

ISBN:

9780415634540

0415634547

OCLC:

864749977