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Selling the people's Cadillac : the Edsel and corporate responsibility / [compiled by] Jan G. Deutsch.
LIBRA - Special HD60.5.U5 S44
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- Format:
- Book
- Language:
- English
- Subjects (All):
- Industries--Social aspects--United States.
- Industries.
- Industries--Social aspects.
- United States.
- Sociological jurisprudence.
- Edsel automobile.
- Political sociology.
- Ford Motor Company.
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
- Physical Description:
- 261 pages : illustrations ; 28 cm
- Place of Publication:
- New Haven : Yale University Press, [1976]
- Summary:
- "Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.
- Contents:
- Includes facsimile reprints.
- Notes:
- Includes bibliographical references.
- ISBN:
- 0300019505
- 9780300019506
- 0300020147
- 9780300020144
- OCLC:
- 2523340
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