Handbook of anthropology in business / Rita M Denny, Patricia L Sunderland, editors.

Format:

Book

Contributor:

Denny, Rita Mary Taylor, 1956-

Sunderland, Patricia L.

George Clapp Vaillant Book Fund.

Language:

English

Subjects (All):

Business anthropology.

Physical Description:

837 pages : illustrations ; 24 cm

Place of Publication:

Walnut Creek, California : Left Coast Press, [2014]

Summary:

"In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come"-- Provided by publisher.

Contents:

Section I Dynamics of Tension, Forces of Change 33

Introduction / Patricia Sunderland Sunderland, Patricia, Rita Denny Denny, Rita 35

1 De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service / Marietta L. Baba Baba, Marietta L. 43

2 Theorizing Business & Anthropology / Brian Moeran Moeran, Brian 69

3 Decentering the Origin Story of Anthropology & Business: The British Experience Since 1950 / Simon Roberts Roberts, Simon 83

4 Professional Anthropology & Training in France / Dominique Desjeux Desjeux, Dominique 100

5 Living in Business Schools, Writing Consumer Culture / Eric J. Arnould Arnould, Eric J., Craig J. Thompson Thompson, Craig J. 116

6 Methodological Rebellion: Overcoming the Quantitative-Qualitative Divide / Neal H. Patel Patel, Neal H. 135

Section II Boundaries Breached and Blurred 157

Introduction / Patricia Sunderland Sunderland, Patricia, Rita Denny Denny, Rita 159

7 Making Markets Emerge: Enumeration, "Development," & Technology Markets / Dawn Nafus Nafus, Dawn 167

8 Design Ethnography, Public Policy, & Public Services: Rendering Collective Issues Doable & at Human Scale / Lucy Kimbell Kimbell, Lucy 186

9 The Anthropologist as IT Troubleshooter on Wall Street / Patricia Ensworth Ensworth, Patricia 202

10 Management Consulting in Times of Austerity: Sustainability & the Business-Place-Community Nexus in Italy / Dipak R. Pant Pant, Dipak R. 223

11 Opportunity & Challenge in the Health Care Industry: Anthropological Inroads in France / Sophie Alami Alami, Sophie 234

12 Anthropology in a Design, Engineering, & Commerce Curriculum / Lisa DiCarlo DiCarlo, Lisa, Heather McGowan McGowan, Heather, Sarah Rottenberg Rottenberg, Sarah 247

13 The Anthropology of Business & Administration in Japan / John L. McCreery McCreery, John L., Keiko Yamaki Yamaki, Keiko 266

14 Work Practice Studies as Anthropology / Melissa Cefkin Cefkin, Melissa 284

Section III Plying the Trade 299

Introduction / Rita Denny Denny, Rita, Patricia Sunderland Sunderland, Patricia 301

15 The Good Anthropologist: Questioning Ethics in the Workplace / Kathi R. Kitner Kitner, Kathi R. 309

16 The Sustaining Impact of Anthropology in Business: The "Shelf Life" of Data / Martha Cotton Cotton, Martha 321

17 Notes from the Periphery: Ethnography & Business in the Czech Republic / Katerina Ailová Ailová, Katerina, Jaroslav Cir Cir, Jaroslav, Katerina Sv. Gillárová Gillárová, Katerina Sv. 336

18 Training the Next Generation: Business Anthropology at the University of North Texas / Susan Squires Squires, Susan, Christina Wasson Wasson, Christina, Ann Jordan Jordan, Ann 346

19 Configuring Family, Kinship, & Natural Cosmology: Branding Pet Food / Maryann McCabe McCabe, Maryann 362

20 Ethnography Guiding Brand Strategy: Rum & Real Blokes / Nick Agafonoff Agafonoff, Nick, Julien Cayla Cayla, Julien, Belinda Heath Heath, Belinda 379

21 The Life of a Cult Object Before, During, & After an Ethnographic Study: The HP 12c Financial Calculator / Bernard Cova Cova, Bernard 396

22 Able to Fly: Temporality, Visibility, & The Disabled Airline Passenger / Kenneth C. Erickson Erickson, Kenneth C. 412

23 Mediating Business Process Models with an Anthropological Voice: "Double-Level Language" in the Norwegian Oil Industry / Vidar Hepsø Hepsø, Vidar 429

24 Decoding Culture: Cultural Insight & Semiotics in Britain / Cato Hunt Hunt, Cato, Sam Barton Barton, Sam 447

25 Hook to Plate Social Entrepreneurship: An Ethnographic Approach to Driving Sustainable Change in the Global Fishing Industry / Jay Hasbrouck Hasbrouck, Jay, Charley Scull Scull, Charley 463

Section IV The Energy of Memes 487

Introduction / Rita Denny Denny, Rita, Patricia Sunderland Sunderland, Patricia 489

26 A Crisis of Representation? Anthropology in the Popular Business Media / Sarah J. S. Wilner Wilner, Sarah J. S. 497

27 How "the User" Frames What Designers See: What Cultural Analysis Does to ChangeThe Frame / Megan Neese Neese, Megan 521

28 Recognizing Agile / Natalie Hanson Hanson, Natalie 540

29 Business Anthropology in China / Tian Guang Guang, Tian 556

30 In Pursuit of Strategy: Anthropologists in Advertising / Robert J. Morais Morais, Robert J. 571

31 Nationalism, Identity, & Consumption / Sakari Tamminen Tamminen, Sakari, Otto Utti Utti, Otto, Johannes Suikkanen Suikkanen, Johannes 588

32 Rethinking Russian History & Identity Through Consumer Culture / Lyubava Shatokhina Shatokhina, Lyubava 603

33 Brand Fortitude in Moments of Consumption / Nina Diamond Diamond, Nina, Mary Ann McGrath McGrath, Mary Ann, John F. Sherry, Jr. Sherry, John F., Jr., Robert V. Kozinets Kozinets, Robert V., Albert M. Muniz, Jr. Muniz, Albert M., Jr., Stefania Borghini Borghini, Stefania 619

34 Live Fieldnoting: Creating More Open Ethnography / Trida Wang Wang, Trida 638

35 Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, & Digital Ethnography / Alessandro Caliandro Caliandro, Alessandro 658

Section V Muses for Engagement 681

Introduction / Rita Denny Denny, Rita, Patricia Sunderland Sunderland, Patricia 683

36 From Strategy to Equipped Serendipity: Lessons from Ezio, the Black Angel of Florence / Franck Cochoy Cochoy, Franck 689

37 An Anthropology of the Senses: Tracing the Future of Sensory Marketing in Brand Rituals / Timothy de Waal Malefyt Malefyt, Timothy de Waal 704

38 Doing Anthropology, Doing Business / Charles N. Darrah Darrah, Charles N., Alicia Dornadic Dornadic, Alicia 722

39 Glimpses from the Blogosphere / Sarah Teitler Teitler, Sarah 737

40 Between the Idea & the Reality Falls the Shadow: A True, Semifactual Tale of Professional Despair / Martin Høyem Høyem, Martin 753

41 Seduction in the Field: Meditations on Building Rapport through the Ethnographic Camera Lens / Bruno Moynié Moynié, Bruno 763

42 Applied Netnography: An Appropriate Appropriation? / Robert V. Kozinets Kozinets, Robert V. 775

43 Applied Cultural Analysis: Ethnography as Compositional Practice / Tom O'Dell O'Dell, Tom, Robert Willim Willim, Robert 787.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.

ISBN:

9781611321715

1611321719

OCLC:

863790016

Publisher Number:

99959509069