"Do you sincerely want to be rich?" The full story of Bernard Cornfeld and IOS / Charles Raw, Bruce Page, and Godfrey Hodgson.

Format:

Book

Author/Creator:

Raw, Charles.

Page, Bruce, author.

Hodgson, Godfrey, author.

Contributor:

Gotham Book Mart Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Cornfeld, Bernie, 1927-1995.

Cornfeld, Bernie.

Investors Overseas Services.

Genre:

Biographies.

Penn Provenance:

Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)

Physical Description:

xii, 400 pages ; 25 cm

Place of Publication:

New York : Viking Press, [1971]

Summary:

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Cornfeld built a multi-billion-dollar and multi-national company, famous for a winning one-line pitch: "Do you sincerely want to be rich?"

Notes:

Includes bibliographical references.

Local Notes:

Gotham Book Mart Collection copy has dustjacket retained.

ISBN:

0670280631

9780670280636

OCLC:

156973