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The psychology of consumer behavior / Rom J. Markin.
Lippincott Library HF5415.3 .M29
Mixed Availability
- Format:
- Book
- Author/Creator:
- Markin, Rom J.
- Language:
- English
- Subjects (All):
- Motivation research (Marketing).
- Consumers.
- Physical Description:
- xiii, 258 pages : illustrations ; 23 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1969]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 5082
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