Research methods in health communication : principles and application / edited by Bryan B. Whaley.

Format:

Book

Contributor:

Whaley, Bryan B.

Language:

English

Subjects (All):

Communication in medicine.

Communication in medicine--Research--Methodology.

Communication in medicine--Research.

Methodology.

Physical Description:

xxi, 364 pages : illustrations ; 22 cm

Place of Publication:

New York : Routledge, 2014.

Summary:

"This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;Causal Explication: experimental research, meta-analysis, and meta-synthesis; andCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies.This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines"-- Provided by publisher.

"Description This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: -Exploration and Description: interview/focus groups, case study, ethnography, and surveys; -Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; -Causal Explication: experimental research, meta-analysis, and meta-synthesis; and -Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines"-- Provided by publisher.

Contents:

Method Matters 1

Method Matters / Teresa L. Thompson Thompson, Teresa L., Louis P. Cuselh Cuselh, Louis P., Brian G. Southwell Southwell, Brian G. 3

Exploration and Description 19

Interview and Focus Group

"Tell Me About a Time When...": Studying Health Communication Through In-Depth Interviews / Erin E. Donovan Donovan, Erin E., Laura E. Miller Miller, Laura E., Daena J. Goldsmith Goldsmith, Daena J. 21

Case Study

The Case Study in Health Communication Research / Leigh Arden Ford Ford, Leigh Arden, Mindi A. Golden Golden, Mindi A., Eileen Berlin Ray Ray, Eileen Berlin 41

Ethnography

Ethnography in Health Communication Research / Laura L. Ellingson Ellingson, Laura L., William K. Rawlins Rawlins, William K. 57

Surveys

Survey Research Methodology in Health Communication / Susan E. Morgan Morgan, Susan E., Nick L. Carcioppolo Carcioppolo, Nick L. 78

Examining Messages and Interpersonal Exchanges 97

Narrative Analysis

Narrative Inquiry: Attitude, Acts, Artifacts, and Analysis / Jill Yamasaki Yamasaki, Jill, Barbaui F. Skarf Skarf, Barbaui F., Lynn At. Hatter Hatter, Lynn At. 99

Conversation Analysis

Conversation Analysis: Understanding the Structure of Health Talk / Christopher J. Koenig Koenig, Christopher J., Jeffrey D. Robinson Robinson, Jeffrey D. 119

Physician-Patient Interaction Analysis

Direct Observation and Coding of Physician-Patient Interactions / Robert A. Bell Bell, Robert A., Richard L. Kxavitz Kxavitz, Richard L. 141

Social Network Analysis

It's Not What You Know... Social Network Analysis and Health Communication / Rachel A. Smith Smith, Rachel A. 169

Content Analysis

Content Analysis of Health Communication / Yan Tian Tian, Yan, James D. Robinson Robinson, James D. 190

Causal Explication 213

Experimental

Issues and Challenges in Conducting Experimental Health Communication Research / Christopher R. Morse Morse, Christopher R., Brian L. Quick Quick, Brian L., Julie E. Volkman Volkman, Julie E., Bryan B. Whaley Whaley, Bryan B. 215

Meta-Analysis

Building Cumulative Knowledge in Health Communication: The Application of Meta-Analytic Methods / Seth M. Yen Yen, Seth M., Leslie B Snyder Snyder, Leslie B 232

Meta-Synthesis

Meta-Synthesis: The Utility of Synthesizing Qualitative Health Communication Research / Anne M. Stone Stone, Anne M., Aaron T. Seaman Seaman, Aaron T. 254

Cultural, Population, and Critical Concerns 277

Rhetorical Methods and Criticism

A Matter of Interpretation: Rhetorical Criticism of Health Communication / Ashli Q. Stokes Stokes, Ashli Q. 279

Methodological Issues with Stigmatized Populations

Methodological Challenges for Health Research with Stigmatized Populations / Kathryn Greene Greene, Kathryn, Kate Magsamen-Conrad Magsamen-Conrad, Kate 298

Methodological Issues with Health Disparities

Methodological Approaches When Investigating Health Disparities / Lisa Sparks Sparks, Lisa, Michelle Miller-Day Miller-Day, Michelle 318

Method Reflections 337

Reflections on Health Communication Research Methods / Joan A. Jurich Jurich, Joan A., Austin S. Babrow Babrow, Austin S., Lindsey M. Rose Rose, Lindsey M., Spencer D. Patterson Patterson, Spencer D. 339.

ISBN:

9780415531856

0415531853

9780415531863

0415531861

OCLC:

866766651

Online:

Cover image