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The Obama effect : how the 2008 campaign changed white racial attitudes / Seth K. Goldman and Diana C. Mutz.
LIBRA E906 .G65 2014
Available from offsite location
Annenberg Library - Reserve E906 .G65 2014
Available
- Format:
- Book
- Author/Creator:
- Goldman, Seth K., author.
- Mutz, Diana Carole, author.
- Language:
- English
- Subjects (All):
- Presidents--United States--Election--2008.
- Presidents.
- Post-racialism.
- United States.
- United States--Race relations--Political aspects.
- Race relations.
- White people--United States--Attitudes.
- White people.
- Post-racialism--United States.
- Obama, Barack.
- Presidents--Election.
- Race relations--Political aspects.
- White people--Attitudes.
- Physical Description:
- xvii, 184 pages ; 23 cm
- Place of Publication:
- New York, New York : Russell Sage Foundation, [2014]
- Language Note:
- Text in English.
- Summary:
- Barack Obama's historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama's politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. While Obama's election did not usher in a "post-racial America," The Obama Effect provides hopeful evidence that racial attitudes can- and, for a time, did-improve during Obama's campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America. Book jacket.
- Contents:
- The impact of the Obama campaign on white racial attitudes
- Part I. Documenting change in white racial attitudes during the 2008 campaign
- Is the decline in white racial prejudice meaningful?
- Visions of unity: white perceptions of race relations
- Part II. Explaining change in white racial attitudes during the 2008 campaign
- The role of mass media in changing white racial attitudes
- Testing rival theories of media influence
- Part III. Epilogue: White racial attitudes after the 2008 campaign
- Whatever happened to the Obama exemplar?
- Implications for the study of racial attitudes.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780871545725
- 0871545721
- OCLC:
- 866766370
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