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Repetitive advertising in newspapers, a study of two new products / With the assistance of Carl P. Shenk.
LIBRA HF6107 .S85
Available from offsite location
- Format:
- Book
- Author/Creator:
- Stewart, John B.
- Language:
- English
- Subjects (All):
- Advertising, Newspaper.
- Physical Description:
- xxii, 357 pages : illlus. ; 22 cm
- Place of Publication:
- Boston : Harvard University, Division of Research, Graduate School of Business Administration, 1964.
- Notes:
- Bibliography: p. [347]-349.
- OCLC:
- 245419
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