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The tastemakers : why we're crazy for cupcakes but fed up with fondue (plus baconomics, superfoods, and other secrets from the world of food trends) / David Sax.

Van Pelt Library GT2853.U5 S39 2014
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Format:
Book
Author/Creator:
Sax, David.
Language:
English
Subjects (All):
Food habits--United States.
Food habits.
Food preferences.
United States.
Food preferences--United States.
Food industry and trade--United States.
Food industry and trade.
Physical Description:
xvi, 318 pages ; 25 cm
Edition:
First edition.
Place of Publication:
New York : PublicAffairs, [2014]
Summary:
A food and business writer examines the world of food trends, revealing where they originate and where they end and who influences them, from food company test labs and trendy food trucks to what characters are eating on our television shows.
Contents:
The cultural trend: sex appeal
Agriculture : the slow boat to China Black
Chefs: a ceviche in every pot
Health: take two chia seeds and call me in the morning
Sales: awards night
Data: the trendwatchers
Marketing: someday my red prince will come
Ethnic foods: as American as chicken tikka masala
Food politics: the taco truck march on Washington
Money: baconomics 101
Aftermath: fondue retires to Florida.
Notes:
Includes bibliographical references and index.
ISBN:
9781610393157
1610393155
OCLC:
864789740

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