Media studies 2.0 / William Merrin.

Format:

Book

Author/Creator:

Merrin, William, author.

Language:

English

Subjects (All):

Mass media.

Digital media.

Physical Description:

207 pages ; 25 cm

Place of Publication:

Abingdon, Oxon ; New York : Routledge, 2014.

Summary:

Media Studies 2.0 offers on exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass media and computing, exploring their merger at the end of the 20th century and the material, ecological, cultural and personal elements of this digital transformation. it also considers the history of media and communication studies, arguing that the academic disciplines was a product of the analogue, broadcast era, emerging in the early 20th century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. William Merrin argues that the digital era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the 21st-century user. Media 2.0 demand studies 2.0. This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media. Book jacket.

Contents:

Introduction: "Media studies gone wrong"

Two trajectories: the rise of mass media and computing

The material revolution: becoming digital

The ecological revolution: convergence and hybridity

The cultural revolution: the post-broadcast era

The me-dia revolution: the second reformation

Mass media studies: the rise of duck science

The emperor's old clothes: why media studies didn't work

Upgrading the discipline: media studies 2.0

The 21st century discipline: user studies and the productive turn

Open-sourcing knowledge: towards a university 2.0

Conclusion: "shit just got real".

Notes:

Includes bibliographical references and index.

ISBN:

9780415638623

0415638623

9780415638630

0415638631

OCLC:

793224563