The handbook of media audiences / edited by Virginia Nightingale.

Format:

Book

Contributor:

Nightingale, Virginia, editor.

Series:

Global handbooks in media and communication research

Language:

English

Subjects (All):

Mass media--Audiences.

Mass media.

Mass media and culture.

Physical Description:

xiii, 540 pages. : illustrations ; 26 cm.

Edition:

Paperback edition.

Place of Publication:

Malden : Wiley Blackwell, 2014.

Summary:

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the bias that audiences occupy a position of "reception" is giving way to an understanding of audiences as media-active. The contributions assembled here offer an expansion of the conceptual frameworks underlying the field and a wealth of research wisdom and expertise for researchers requiring a solid foundation in the complexity of "audience" and "audiences" and of existing research traditions. Placing the emphasis on technologies, theories, research methods and research pragmatics, this Handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies. Book jacket.

Contents:

Part I Being Audiences 17

1 Readers as Audiences / Wendy Griswold Griswold, Wendy, Elizabeth Lenaghan Lenaghan, Elizabeth, Michelle Naffziger Naffziger, Michelle 19

2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound / Jackie Cook Cook, Jackie 41

3 Viewing / Shawn Shimpach Shimpach, Shawn 62

4 Search and Social Media / Virginia Nightingale Nightingale, Virginia 86

5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy / Joshua Green Green, Joshua, Henry Jenkins Jenkins, Henry 109

6 Going Mobile / Gerard Goggin Goggin, Gerard 128

Part II Theorizing Audiences 147

7 Audiences and Publics, Media and Public Spheres / Richard Butsch Butsch, Richard 149

8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers / Sonia Livingstone Livingstone, Sonia, Peter Lunt Lunt, Peter 169

9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation / Nico Carpentier Carpentier, Nico 190

10 The Necessary Future of the Audience ... and How to Research It / Nick Couldry Couldry, Nick 213

11 Reception / Cornel Sandvoss Sandvoss, Cornel 230

12 Affect Theory and Audience / Anna Gibbs Gibbs, Anna 251

Part III Researching Audiences 267

13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency / Adam Arvidsson Arvidsson, Adam 269

14 Ratings and Audience Measurement / Philip M. Napoli Napoli, Philip M. 286

15 Quantitative Audience Research: Embracing the Poor Relation / David Deacon Deacon, David, Emily Keightley Keightley, Emily 302

16 Media Effects in Context / Brian O'Neill O'Neill, Brian 320

17 Cultivation Analysis and Meclia Violence / Andy Ruddock Ruddock, Andy 340

18 Creative and Visual Methods in Audience Research / Fatimah Awan Awan, Fatimah, David Gauntlett Gauntlett, David 360

19 Locating Media Ethnography / Patrick D. Murphy Murphy, Patrick D. 380

Part IV Doing Audience Research 403

20 Children's Media Cultures in Comparative Perspective / Sonia Livingstone Livingstone, Sonia, Kirsten Drotner Drotner, Kirsten 405

21 Fan Cultures and Fan Communities / Kristina Busse Busse, Kristina, Jonathan Gray Gray, Jonathan 425

22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences / Mirca Madianou Madianou, Mirca 444

23 Participatory Vision: Watching Movies with Yolngu / Jennifer Deger Deger, Jennifer 459

24 The Audience Is the Show / Annette Hill Hill, Annette 472

25 Seeking the Audience for News: Response, News Talk, and Everyday Practices / S. Elizabeth Bird Bird, S. Elizabeth 489

26 Sport and Its Audiences / David Rowe Rowe, David 509.

Notes:

Includes bibliographical references and index.

ISBN:

9781118721391

111872139X

OCLC:

869466294