Media today : mass communication in a converging world / Joseph Turow.

Format:

Book

Author/Creator:

Turow, Joseph

Language:

English

Subjects (All):

Mass media.

Physical Description:

xxii, 438 pages : illustrations (some color) ; 28 cm

Edition:

[Fifth edition].

Place of Publication:

New York : Routledge, 2013.

Contents:

Part I. The nature and business of media. Understanding mass media, convergence, and the importance of media literacy ; Making sense of research on media effects and media culture ; The business of media ; Financing and shaping the media : advertising, public relations, and marketing communications ; Understanding controls on media content : government regulation, self-regulation, and ethics

Part II. The media industries. Preface: The forces driving convergence in media industries. The internet industry ; The book industry ; The newspaper industry ; The magazine industry ; The recording industry ; The radio industry ; The movie industry ; The television industry ; The video game industry

Epilogue.

Notes:

Includes bibliographical references and index.

ISBN:

9780415536424

0415536421

9780415536431

041553643X

9780203111581

0203111583

OCLC:

828333953