Networks, crowds, and markets : reasoning about a highly connected world / David Easley, Jon Kleinberg.

Format:

Book

Author/Creator:

Easley, David.

Contributor:

Kleinberg, Jon.

Language:

English

Subjects (All):

Telecommunication--Social aspects.

Telecommunication.

Information society.

Physical Description:

xv, 727 pages : illustrations, map ; 27 cm

Place of Publication:

New York : Cambridge University Press, 2010.

Summary:

"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people -- they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.

Contents:

Graph theory and social networks graphs. Strong and weak ties

Networks in their surrounding contexts

Positive and negative relationships

Game theory. Games

Evolutionary game theory

Modeling network traffic using game theory

Auctions

Markets and strategic interaction in networks. Matching markets

Network models of markets with intermediaries

Bargaining and power in networks

Information networks and the World Wide Web. The structure of the Web

Link analysis and Web search

Sponsored search markets

Network dynamics: Population models Information cascades

Network effects

Power laws and rich-get-richer phenomena

Network dynamics: Structural models. Cascading behavior in networks

The small-world phenomenon

Epidemics

Institutions and aggregate behavior. Markets and information

Voting

Property rights.

Notes:

Includes bibliographical references and index.

ISBN:

9780521195331

0521195330

OCLC:

495616815