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ARF analysis of Selective and mass markets and the media reaching them, 1964, a series of reports issued by W.R. Simmons and Associates Research, inc. / by Analysis Panel A of the ARF Technical Committee.
Lippincott Library HF5415.2 .A28
Mixed Availability
- Format:
- Book
- Author/Creator:
- Advertising Research Foundation. Technical Committee.
- Series:
- Advertising Research Foundation report
- Advertising Research Foundation report.
- Language:
- English
- Subjects (All):
- Marketing research.
- Advertising--Research.
- Advertising.
- Physical Description:
- 55 pages ; 28 cm.
- Place of Publication:
- New York : Advertising Research Foundation, [1965]
- OCLC:
- 5063668
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