Haunted empire : Apple after Steve Jobs / Yukari Iwatani Kane.

Format:

Book

Author/Creator:

Kane, Yukari Iwatani, author.

Language:

English

Subjects (All):

Apple Computer, Inc.

Computer industry--United States--Management.

Computer industry.

Management.

United States.

Physical Description:

x, 371 pages ; 24 cm

Edition:

First edition.

Other Title:

Apple after Steve Jobs

Place of Publication:

New York : HarperBusiness, an imprint of HarperCollins Publishers, [2014]

Summary:

"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products" -- from publisher's web site.

Contents:

Prologue: I used to rule the world

The disappearing visionary

Reality distortion

Vertical

Attila the Hun of inventory

The next lily pad

Ghost and cipher

Joy City

Into the fire

Looks like rain

Thermonuclear

The innovator's dilemma

Boundless oceans, vast skies

Fight club

Typhoon

REvolt

Velvin

Critical mass

Holy grail

The red chair

Manifesto

Epilogue.

Notes:

Includes bibliographical references and index.

ISBN:

9780062128256

0062128256

OCLC:

871330711