Trademark Protection and Territoriality Challenges in a Global Economy.

Format:

Book

Author/Creator:

Calboli, I.

Contributor:

Lee, E.

Series:

Elgar Intellectual Property and Global Development series.

Elgar Intellectual Property and Global Development series

Language:

English

Subjects (All):

Intellectual property (International law).

Trade secrets.

Trademarks.

Local Subjects:

Intellectual property (International law).

Trade secrets.

Trademarks.

Genre:

Electronic books.

Physical Description:

1 online resource (358 pages).

Place of Publication:

Cheltenham : Edward Elgar Publishing, 2014.

System Details:

text file

Summary:

As the modern business world becomes increasingly decentralized and globally focused, traditional interpretations and applications of trademark protection law are facing greater and greater challenges. This is particularly true regarding the principle of trademark territoriality, which holds that trademark rights are bound by the laws of individual nations. This timely volume offers expert analyses of the challenges facing crucial aspects of trademark law from some of the most prominent scholars in the field.

Contents:

Cover; Copyright; Contents; Editors and contributors; Foreword; Acknowledgments; 1. Introduction: the inevitability of "territoriality challenges" in trademark law; PART ITerritorial norms and (global) well-known marks; 2. Protection of well-known marks: a transnational perspective; 3. Interactivity, territoriality, and well-known marks; 4. The Pan-American Trademark Convention of 1929: a bold vision of extraterritorial meets current realities; PART II Protecting quality and identity in the global economy; 5. Marks and more(s): certification in global value chains.

6. Branding the land: creating global meanings for local characteristics7. Signs beyond borders: moving from commodity to differentiated exports in the coffee industry; PART III Territoriality, exhaustion of rights, and gray market products; 8. The (avoidable) effects of territorially different approaches to trademark and copyright exhaustion; 9. Avoiding mutant trademarks: a statutory exclusion for copyrighted accessories to parallel imports; 10. "La confusion des genres": logos and packaging as copyrighted works; PART IV (National) trademark enforcement challenges.

11. Territoriality (mis)understood: enforcing well-known foreign marks in the United States12. The curious case of fake Beijing Olympics merchandise; 13. Trademark enforcement in developing countries: counterfeiting as an externality imposed by multinational companies; PART V Trademark territoriality and the regulation of cyberspace; 14. Trademarks, free speech, and ICANN's new gTLD process; Index.

Notes:

Description based on print version record.

Other Format:

Print version: Calboli, I. Trademark Protection and Territoriality Challenges in a Global Economy.

ISBN:

9781781953914

1781953910

OCLC:

869095230

Access Restriction:

Restricted for use by site license. Single-user access only.