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Global brand power : leveraging branding for long-term growth / Barbara E. Kahn.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Kahn, Barbara E.
- Series:
- Wharton executive essentials.
- Wharton executive essentials
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Physical Description:
- 1 online resource.
- Place of Publication:
- Philadelphia : Wharton Digital Press, [2013]
- System Details:
- text file
- Notes:
- Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on Mar. 19, 2013).
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
- ISBN:
- 9781613630259
- Publisher Number:
- 99958618481
- Access Restriction:
- Restricted for use by site license.
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