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Readings in marketing: the qualitative and quantitative areas / edited by Philip R. Cateora [and] Lee Richardson.
LIBRA HF5415 .C32
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cateora, Philip R., compiler.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xi, 462 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Appleton-Century-Crofts, [1967]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 241995
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