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Marketing insights, selected readings / R. Clifton Andersen and Philip R. Cateora.
LIBRA HF5415 .A618 1968
Available from offsite location
- Format:
- Book
- Author/Creator:
- Andersen, R. Clifton, editor.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiii, 482 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- New York : Appleton-Century-Crofts, [1968]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 242089
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