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The effective marketing manual / J.D. (Jim) Stowe.

Veterinary: Atwood Library (Campus) SF756.4 .S76 2010 1 v. + CD-ROM
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Format:
Book
Author/Creator:
Stowe, J. D. (Jim D.), author.
Contributor:
Lifelearn (Association)
Clarence J. Marshall Memorial Library Fund.
Language:
English
Subjects (All):
Veterinary medicine--Marketing--Handbooks, manuals, etc.
Veterinary medicine.
Veterinary medicine--Practice--Handbooks, manuals, etc.
Consumer behavior.
Veterinary medicine--Practice.
Marketing.
Genre:
Handbooks and manuals.
Physical Description:
223 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Edition:
First edition.
Production:
Guelph, Ontario : Lifelearn Inc., [2010]
Notes:
"Attracting, creating and rertaining loyal clients"--Cover.
"CD-ROM allows owners and managers to create personalized versions of business plans, marketing plans, training manuals and hopsital manual specific to their practice"--P. 3.
Includes bibliographical references and index.
Local Notes:
Acquired for the Penn Libraries with assistance from the Clarence J. Marshall Memorial Library Fund.
ISBN:
9781896985879
1896985874
OCLC:
778086776

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