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Mass communication and advertising / Karl-Erik Wärneryd [and] Kjell Nowak; in collaboration with Benny Carlman and Håkan Lindhoff.
LIBRA HF5822 .W247
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wärneryd, Karl Erik, 1927-
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Mass media.
- Decision making--Mathematical models.
- Decision making.
- Physical Description:
- 118 pages : illustrations ; 19 cm
- Place of Publication:
- [Stockholm] : EFI, The Economic Research Institute at the Stockholm School of Economics, [1968?]
- Notes:
- "This book ... has been dedicated by its originators, AB Svenska Telegramburån, STB, Stockholm, to the International Advertising Association".
- OCLC:
- 249691023
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