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Consumer behavior and marketing management / James H. Myers [and] William H. Reynolds.
LIBRA HF5415.3 .M9
Available from offsite location
Lippincott Library HF5415.3 .M9
Mixed Availability
- Format:
- Book
- Author/Creator:
- Myers, James H.
- Reynolds, William H., author.
- Language:
- English
- Subjects (All):
- Motivation research (Marketing).
- Marketing--Management.
- Marketing.
- Physical Description:
- x, 336 pages ; 21 cm
- Place of Publication:
- New York : Houghton Mifflin, [1967]
- Notes:
- Bibliography: pages 315-330.
- OCLC:
- 242649
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