The spiral of silence : new perspectives on communication and public opinion / edited by Wolfgang Donsbach, Charles T. Salmon, Yariv Tsfati.

Format:

Book

Contributor:

Donsbach, Wolfgang, 1949-

Salmon, Charles T. (Charles Thomas)

Tsfati, Yariv

Language:

English

Subjects (All):

Public opinion.

Mass media and public opinion.

Physical Description:

xvi, 230 pages ; 23 cm

Place of Publication:

New York, NY : Routledge, 2014.

Summary:

Since its original articulation in the early 1970s, the spiral of silence theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion, and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communication, public opinion, and political science. Book jacket.

Contents:

1 The Legacy of Spiral of Silence Theory: An Introduction / Wolfgang Donsbach Donsbach, Wolfgang, Yariv Tsfati Tsfati, Yariv, Charles T. Salmon Salmon, Charles T. 1

2 Public Opinion and Social Control / Elisabeth Noelle-Neumann Noelle-Neumann, Elisabeth 19

Part I Overview, Evidence, Methods 33

3 Paradigm Shifts in the Study of Media Effects / Denis McQuail McQuail, Denis 35

4 Three Contexts of the Spiral of Silence Theory / Hans Mathias Kepplinger Kepplinger, Hans Mathias 44

5 Methodological Conundrums in Spiral of Silence Research / Jörg Matthes Matthes, Jörg, Andrew F. Hayes Hayes, Andrew F. 54

6 Speaking in Spirals: An Updated Meta-Analysis of the Spiral of Silence / Carroll J. Glynn Glynn, Carroll J., Michael E. Huge Huge, Michael E. 65

Part II Media Fragmentation, Internet, and Public Opinion 73

7 Normative Implications of the Spiral of Silence: Hearing the Other Side in the 21st Century / Diana C. Mutz Mutz, Diana C., Laura Silver Silver, Laura 75

8 Media and Public Opinion in a Fragmented Society / Patricia Moy Moy, Patricia, Muzaiutnil M. Hussain Hussain, Muzaiutnil M. 92

9 Public Opinion Expression in Online Environments / Patrick Rössler Rössler, Patrick, Anne Schulz Schulz, Anne 101

10 Linking Social Network Analysis to the Spiral of Silence, Coorientation, and Political Discussion: The Intersection of Political Perceptions and Political Communication / William P. Eveland Eveland, William P. 119

Part III Allied Research Traditions 129

11 Social Norms, Spirals of Silence and Framing Theory: An Argument for Considering Cross-Cultural Differences in Media Effects Research / Timothy K. F. Fung Fung, Timothy K. F., Dietram A. Scheufele Scheufele, Dietram A. 131

12 The Intersection of Third-Person Effect and Spiral of Silence / Albert C. Gunther Gunther, Albert C. 145

13 Pluralistic Ignorance and the Spiral of Silence Meet: Mutual Lessons / Jacob Shamir Shamir, Jacob 153

14 Opinion Leadership and Public Opinion: Where Weak/Strong Media Paradigms Converge / Gabriel Weimann Weimann, Gabriel 161

15 Vernacular Rhetoric, Considered Public Opinion and Modes of Publicity / Gerard A. Hauser Hauser, Gerard A. 169

Part IV Intercultural Contexts 177

16 World Public Opinion / Frank Louis Rusciano Rusciano, Frank Louis 179

17 Cultural Orientation and the Spiral of Silence / Sonny Rosenthal Rosenthal, Sonny, Benjamin Hill Detenber Detenber, Benjamin Hill 187

18 The Kuuki Theory and the Spiral of Silence / Youichi Ito Ito, Youichi 201

A Personal Tribute 211

19 Elisabeth Noelle-Neumann and the Mysteries of Solitude / Mihaly Csikszentmihalyi Csikszentmihalyi, Mihaly 213.

Notes:

Includes bibliographical references and indexes.

ISBN:

9780415509329

0415509327

9780415509312

0415509319

OCLC:

785869124