1 option
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.
Lippincott Library HF5415.32 .Y37 2014
Available
- Format:
- Book
- Author/Creator:
- Yarrow, Kit, 1958- author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Consumers--Psychology.
- Consumers.
- Consumption (Economics)--Psychological aspects.
- Consumption (Economics).
- Physical Description:
- x, 214 pages ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- San Francisco, CA : Jossey-Bass, [2014]
- Contents:
- Part 1 The New Consumer Mind
- 1 Rewired Brains 11
- 2 Isolation and Individualism 45
- 3 Intensified Emotions 79
- Part 2 Strategies to Connect with Today's New Consumer
- 4 Technovation 123
- 5 The Real Deal 137
- 6 Involvement 153
- 7 Intensity 167.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Yarrow, Kit, 1958- Decoding the new consumer mind
- ISBN:
- 9781118647684
- 1118647688
- OCLC:
- 869881181
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.