Tobacco goes to college : cigarette advertising in student media, 1920-1980 / Elizabeth Crisp Crawford.

Format:

Book

Author/Creator:

Crawford, Elizabeth Crisp, 1977- author.

Language:

English

Subjects (All):

Advertising--Cigarettes--United States--History--20th century.

Advertising.

College students--Tobacco use--United States--History--20th century.

College students.

College publications--United States--History--20th century.

College publications.

Tobacco industry--United States--History--20th century.

Tobacco industry.

History.

College students--Tobacco use.

Advertising--Cigarettes.

United States.

Physical Description:

ix, 229 pages : illustrations ; 26 cm

Place of Publication:

Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2014]

Summary:

"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"-- Provided by publisher.

Contents:

Part I Cigarettes and the Campus Press: History and Regulation

1 The History of the Cigarette: The Birth of the Industry and Its Opposition 7

2 The Tobacco Industry, the University and the Campus Paper 20

3 The FTC's Role in Regulating and Ending Cigarette Advertising in Campus Newspapers 34

Part II An Analysis of Cigarette Advertisements Appearing in Campus Papers and Student Media

4 Researching the Campus Paper: Methodology, Evaluation and Implications 54

5 The First Page: Cigarette Advertising in Student Newspapers During the 1920s 63

6 Cigarette Advertising Becomes an Institution on Campus: Cigarette Advertising in Student Newspapers, During the 1930s 78

7 Targeting the Efforts to the War Front: Cigarette Advertising in College Newspapers During the 1940s 91

8 An Advertising Boom: Cigarette Advertising in Student Newspapers During the 1950s 103

9 The End of the Campaign: Cigarette Advertising in Student Newspapers from 1960 to 1964 120

10 Support Media: Campus Cigarette Advertising in Broadcast and Sports Programs 134

Part III Conclusion

11 Cigarette Advertising Themes and Regulations Spanning Five Decades 170

12 Promotions Targeting Young Adults and Youth After Cigarette Advertising Was Discontinued at Colleges and Universities 186.

Notes:

Includes bibliographical references and index.

ISBN:

9780786468195

078646819X

OCLC:

862101976