Saving community journalism : the path to profitability / Penelope Muse Abernathy.

Format:

Book

Author/Creator:

Abernathy, Penelope Muse, 1951-

Language:

English

Subjects (All):

Community newspapers--United States.

Community newspapers.

Newspaper publishing--United States.

Newspaper publishing.

United States.

Physical Description:

254 pages ; 25 cm

Place of Publication:

Chapel Hill : The University of North Carolina Press, [2014]

Summary:

"Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--"Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media"-- Provided by publisher.

Contents:

I Creating a New Strategy

1 Why It Is Critical That Newspapers Survive 11

2 Why Newspapers Must Change 33

3 How Newspapers Must Change 54

II Implementing a New Strategy

4 How to Lead Change 79

5 How to Shed Legacy Costs 98

6 How to Build Vibrant Community on Many Platforms 119

7 How to Pursue New Revenue Opportunities 155

III The New World Order

8 The Far-Reaching Implications 197

9 Crafting a New Beginning for Newspapers 215.

Notes:

Includes bibliographical references (pages 231-238) and index.

ISBN:

9781469615424

1469615428

OCLC:

860944089

Online:

Cover image